Laura Navarro Lora

Sales Operations Analyst • Munich, Germany • navarlau@gmail.com • LinkedIn

Professional Experience

Sales Operations Analyst | Munich, Germany

LinkedIn

Sales Operations Analyst

Conekta, Guadalajara (Mexico)

2021 - PRESENT

  • Strategic Advising: Analyzed complex data streams to advise leadership on expansion plans, contributing to a 15% increase in regional sales efficiency.
  • KPI Optimization: Identified performance gaps and implemented targeted tracking that drove a 20% improvement in core sales KPIs within the first year.
  • Data Visualization: Spearheaded the design of real-time dashboards for C-level executives, reducing decision-making time by approximately 30%.
  • Risk Mitigation: Developed historical performance models that allowed management to anticipate market shifts and avoid operational risks.

Business Planner

HP Inc., Guadalajara (Mexico)

2016 - 2021

  • Performance Analytics: Managed reporting tools to interpret complex data, delivering actionable insights that helped align actual performance with forecasted values within a 5% margin.
  • Workflow Automation: Streamlined the daily performance reporting process for the sales force, saving approximately 10 hours of manual data entry per week.
  • Stakeholder Communication: Regularly presented high-level analysis to global cross-functional teams, facilitating better resource allocation.
  • Opportunity Identification: Developed a new process for identifying underperforming segments, leading to the recovery of missed revenue opportunities.

Tactical Buyer

HP Inc., Guadalajara (Mexico)

2013 - 2015

  • Leadership: Stepped up as acting Procurement Specialist team lead, maintaining 100% operational continuity during management absence.
  • Efficiency: Oversaw procurement projects that optimized supply chain results through improved inter-departmental coordination.
  • Performance Evaluation: Assisted in team evaluations, implementing new feedback loops that improved team output by 12%.

Reverse Logistics Coordinator

HP Inc., Guadalajara (Mexico)

2011 - 2013

  • International Operations: Managed logistics and customer service for HP repair centers across North, South, and Central America, maintaining a 98% customer satisfaction rating.
  • Process Management: Handled complex requisitions and financial information with zero margin for error in a high-volume shipping environment.